Advantages Mobile — Made in the USA Supplements
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David Goldfarb

Stocked To Impress With USA-made Goods

This manufacturer brings you a smorgasbord of American-made products for $2 or less.

If you want choice and competitive pricing, plus reliable stock, try Evans Manufacturing (asi/52840).

This California manufacturer specializes in plastic promotional products that sell for under $2, with ample choice in fast-growing categories like health care and household accessories and a new pet line introduced earlier this year. “Every year, we develop and design more U.S. products. We have a new products team that meets weekly that continuously develops new and exciting products,” says David Goldfarb.

Some other popular categories include identification accessories (luggage tags and badge holders) and beverage accessories.

While Evans does offer overseas products (many of its exclusive designs have been created with overseas partners) it is known for products made in America. “At Evans, 80% of our products are proudly made in the USA. To be considered made in the USA, over 50% of the costs of the goods have to be from the United States, but most of our products are 100% made in the USA. In fact, we still count a few overseas/U.S. combo products, as overseas products even though they would qualify as a U.S. product,” Goldfarb says.

It’s a good thing there are so many American-made items being offered. That’s more to satisfy the swelling demand that distributors bring from their customers. “It appears demand is growing based on increased inquiries and our strong sales growth in 2008. I think there is a variety of reasons for increased demand, including concerns of quality from China, stock outage concerns from fellow suppliers and more flexibility from U.S. manufacturers,” Goldfarb says.

He puts product safety at the top of distributors’ and buyers’ concerns, noting the awareness media attention has generated to issues of overseas product contamination. “In the last two years, we have heard more and more about quality issues from the toy industry to pet food to promotional products.

There is less control when dealing with overseas and materials unknowingly can be switched from batch to batch on overseas purchased goods. Also, many of the factories that assemble the end-products are purchasing components from other factories.” Goldfarb also understands the pressures that promotional products programs bring. Distributors have to rely on suppliers for consistent stock or the ability to quickly produce goods when ongoing programs or re-orders are on the line. “Stock outages are usually not an issue for U.S.-made products. At Evans, we mold to order for most products and ship out in five days or less. If we need a color, it is just molded. We don’t have to wait six weeks for it to arrive on the docks,” he says.

“Moreover, you have more options and flexibility with U.S. products. For example, most of our products are available in 29 colors: 13 Tropi-cool translucent colors and 16 solid colors.” Goldfarb ticks off the multitude of reasons distributors should think American first when sourcing products.

“The benefits of U.S-made goods are that you can have better control of quality, less expense on shipping, no worries about customs issues, less concern about currency fluctuations, no issue on stock outages … I am just surprised that distributors are not leaping to switch the majority of their business to U.S. manufacturers,” he says. “Unfortunately, I think there is still a perception that U.S.-made goods are more expensive, which is not necessarily true, especially with less laborintensive products.” The case of American-made goods is all the stronger when distributors leave behind myths about higher prices and begin to look at the doors opened by domestic sourcing. “There is a variety of companies that seek U.S.-made products, especially those connected to government agencies, unions or other U.S. manufacturers,” he says.